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~isPartOf:"Journal of business-to-business marketing"
~subject:"structural equation modeling"
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structural equation modeling
Beziehungsmarketing
4
Relationship marketing
4
Structural equation model
3
Strukturgleichungsmodell
3
B-to-B
2
Betriebliche Wertschöpfung
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Consumer behaviour
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affective commitment
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business marketing
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customer value proposition
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customer value quantification
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differential mode of association (chaxugeju)
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guanxi
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management consulting services
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Journal of business-to-business marketing
Organizational research methods : ORM
18
Psychometrika
15
Cogent business & management
13
Quality management journal : QMJ
10
Administrative Sciences : open access journal
7
Cogent Business & Management
7
Journal of travel and tourism marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of supply chain management : a global review of purchasing and supply
7
Human resource management
6
Administrative Sciences
5
Journal of Open Innovation: Technology, Market, and Complexity
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of management & organization : JMO
5
Journal of open innovation : technology, market, and complexity
5
Psychology & marketing
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Amfiteatru economic : an economic and business research periodical
4
International journal of production research
4
Journal of Business Ethics
4
Journal of international consumer marketing
4
Journal of management : JOM
4
Journal of management information systems : JMIS
4
Journal of nonprofit & public sector marketing
4
Sociological Methods & Research
4
Amfiteatru Economic Journal
3
Business strategy and the environment
3
Corporate social responsibility and environmental management
3
International journal of innovation and technology management
3
International journal of market research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
MPRA Paper
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Maritime policy and management : MPM
3
Pakistan Journal of Commerce and Social Sciences (PJCSS)
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Pakistan journal of commerce and social sciences
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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1
A process-based framework for B-to-B service quality : a practitioner note of management consulting service
Venkateswaran, N.
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10013359020
Saved in:
2
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
3
Relationship commitment and value creation in sponsorship relationships
Hessling, Victoria
;
Åsberg, Malin
;
Roxenhall, Tommy
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10011873889
Saved in:
4
The categories, rules, and demonstrations of guanxi in Chinese society
Chang, En-Chung
;
Chou, Ting-Jui
;
Huang, Chungming
;
Wang, Xun
- In:
Journal of business-to-business marketing
23
(
2016
)
4
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011637124
Saved in:
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