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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Calantone, Roger J."
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launch timing
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Calantone, Roger J.
Di Benedetto, C. Anthony
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Rubera, Gaia
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of product innovation management : an international publication of the Product Development & Management Association
13
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production research
2
Journal of the Academy of Marketing Science
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European journal of innovation management
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Handbook of research on new product development
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IEEE transactions on engineering management : EM
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Information systems research : ISR
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International marketing review
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Journal of business logistics : JBL
1
Journal of business research : JBR
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Journal of international marketing
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Journal of marketing
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Long range planning : LRP ; international journal of strategic management
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Marketing letters : a journal of research in marketing
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The journal of business & industrial marketing
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Launch activities and timing in new
product
development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
2
A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
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