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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Cheng, T. C. E."
~type_genre:"Article in journal"
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Cheng, T. C. E.
Verhoef, Peter C.
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Malthouse, Edward C.
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Shankar, Venkatesh
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Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of production economics
96
European journal of operational research : EJOR
48
International journal of production research
32
Computers & operations research : and their applications to problems of world concern ; an international journal
24
Transportation research / E : an international journal
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Omega : the international journal of management science
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International journal of shipping and transport logistics : IJSTL
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IEEE transactions on engineering management : EM
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Journal of scheduling
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Journal of the Operational Research Society : OR
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Journal of the Operational Research Society
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Operations research letters
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Journal of operations management
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International journal of logistics : research and applications
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Journal of engineering and technology management : JET-M
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Production and operations management : an international journal of the Production and Operations Management Society
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Decision sciences
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Industrial marketing management : the international journal for industrial and high-tech firms
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of business research : JBR
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Journal of knowledge management
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Technological forecasting & social change : an international journal
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Transport reviews : TR
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4OR : quarterly journal of the Belgian, French and Italian Operations Research Societies
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California management review
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International journal of electronic commerce : IJEC
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
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Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
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