//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
82
Beziehungsmarketing
78
Relationship marketing
78
Internet marketing
54
Online-Marketing
54
Social Web
49
Social web
49
Brand management
44
Markenführung
44
Brand image
31
Markenimage
31
Marketing management
23
Marketingmanagement
23
Social media
22
Brand
19
Markenartikel
19
Advertising effects
16
Werbewirkung
16
E-commerce
14
Electronic Commerce
14
Online retailing
14
Online-Handel
14
Customer integration
12
Customer value
12
Kundenintegration
12
Kundenwert
12
Distribution channel
11
Mobile communications
11
Mobilkommunikation
11
Vertriebsweg
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Einzelhandel
9
Retail trade
9
USA
9
United States
9
Internet
8
more ...
less ...
Online availability
All
Undetermined
59
Type of publication
All
Article
82
Type of publication (narrower categories)
All
Article in journal
82
Aufsatz in Zeitschrift
82
Language
All
English
82
Author
All
Eigenraam, Anniek W.
3
Pauwels, Koen
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Bacile, Todd J.
2
Bernritter, Stefan F.
2
Eelen, Jiska
2
Gensler, Sonja
2
Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Kroschke, Mirja
2
Labrecque, Lauren I.
2
Pagani, Margherita
2
Shankar, Venkatesh
2
Thomas, Jacquelyn S.
2
VanMeter, Rebecca A.
2
Aldás-Manzano, Joaquín
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Arce-Urriza, Marta
1
Ashraf, Abdul R.
1
Backhaus, Klaus
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Barwitz, Niklas
1
Bascoul, Ganae͏̈l
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Bernard, Yohan
1
Bertrandias, Laurent
1
Betancourt, Roger R.
1
Beukeboom, Camiel J.
1
Bijmolt, Tammo H. A.
1
Blechschmidt, Boris
1
Boehm, Martin
1
Bohlmann, Jonathan D.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
114
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
more ...
less ...
Source
All
ECONIS (ZBW)
82
Showing
1
-
10
of
82
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Cutting the internet's environmental footprint : an analysis of consumers' self-attribution of responsibility
Elgaaied-Gambier, Leila
;
Bertrandias, Laurent
;
Bernard, …
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 120-135
Persistent link: https://www.econbiz.de/10012289425
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
7
Consumer responses to conflict-
management
strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
8
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
9
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
10
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->