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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Markenimage"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
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Journal of promotion management : JPM
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of wine business research
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
2
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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