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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Consumer behaviour
146
Konsumentenverhalten
146
Internet marketing
132
Online-Marketing
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Social Web
105
Social web
105
Online retailing
52
Online-Handel
52
Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Relationship marketing
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E-commerce
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Electronic Commerce
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Advertising effects
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Social media
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Werbewirkung
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Brand management
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Brand image
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Pauwels, Koen
7
Verhoef, Peter C.
6
Noort, Guda van
5
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Novak, Thomas P.
4
Reijmersdal, Eva A. van
4
Ruyter, Ko de
4
Spann, Martin
4
Bijmolt, Tammo H. A.
3
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Hennig-Thurau, Thorsten
3
Hofacker, Charles F.
3
Papatla, Purushottam
3
Ratchford, Brian Thomas
3
Steinhart, Yael
3
Verlegh, Peeter
3
Willemsen, Lotte M.
3
Andrews, Michelle
2
Bacile, Todd J.
2
Bart, Yakov
2
Bernritter, Stefan F.
2
Casado-Aranda, Luis-Alberto
2
Chen, Yubo
2
Chonko, Lawrence B.
2
Chu, Junhong
2
Currim, Imran S.
2
Dens, Nathalie
2
Eelen, Jiska
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Eisend, Martin
2
Feng, Jie
2
Ghosh, Tathagata
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Goic, Marcel
2
Gottschalk, Sabrina Alexandra
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Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
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2
Hu, Ye
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
909
Journal of retailing and consumer services
716
SpringerLink / Bücher
579
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
NBER working paper series
375
Information systems research : ISR
323
Management science : journal of the Institute for Operations Research and the Management Sciences
322
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
262
NBER Working Paper
258
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
230
Journal of management information systems : JMIS
227
International journal of hospitality management
224
Tourism management : research, policies, practice
224
Industrial marketing management : the international journal for industrial and high-tech firms
223
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
CESifo working papers
193
Psychology & marketing
192
Journal of advertising research
175
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Business horizons
169
European journal of operational research : EJOR
169
International journal of production research
169
Management information systems : mis quarterly
168
International journal of production economics
167
Premier reference source
166
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ECONIS (ZBW)
248
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1
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
2
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
3
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
4
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
5
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
6
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
7
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
8
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
9
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
10
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
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