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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Online retailing
52
Online-Handel
52
Consumer behaviour
44
Konsumentenverhalten
44
Internet marketing
24
Online-Marketing
24
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
11
Relationship marketing
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Viral marketing
10
Virales Marketing
10
Einzelhandel
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Retail trade
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Social Web
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Social web
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USA
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United States
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Customer satisfaction
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Distribution channel
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Internet
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Kundenzufriedenheit
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Vertriebsweg
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Online reviews
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Website
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Brand image
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Data protection
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Datenschutz
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Markenimage
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Pauwels, Koen
3
Currim, Imran S.
2
Gottschalk, Sabrina Alexandra
2
Iacobucci, Dawn
2
Labrecque, Lauren I.
2
Mafael, Alexander
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Mintz, Ofer
2
Riquelme, Isabel P.
2
Román, Sergio
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Verhoef, Peter C.
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Anderl, Eva M.
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Arce-Urriza, Marta
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Ashraf, Abdul R.
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Campo, Katia
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Chang, Chingching
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Chen, Tianwen
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Chiu, Hung-Chang
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Chiu, Hung-chang
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Cho, Hyejeung
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Chocarro, Raquel
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Choudhary, Vidyanand
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
384
Journal of business research : JBR
206
Electronic commerce research
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
International journal of electronic marketing and retailing : IJEMR
104
Journal of internet commerce
98
Information systems research : ISR
93
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of electronic commerce research : JECR
75
Journal of retailing
74
International journal of electronic commerce : IJEC
72
International journal of retail & distribution management
68
European journal of operational research : EJOR
66
International journal of business information systems : IJBIS
64
NBER working paper series
64
International journal of internet marketing and advertising : IJIMA
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
63
Electronic commerce research and applications
61
Journal of management information systems : JMIS
60
The international review of retail, distribution and consumer research
59
International journal of hospitality management
58
International journal of production economics
58
Cogent business & management
53
Transportation research / E : an international journal
53
International journal of retail and distribution management
52
SpringerLink / Bücher
52
International journal of e-business research : an official publication of the Information Resources Management Association
51
Working paper / National Bureau of Economic Research, Inc.
51
Asia Pacific journal of marketing and logistics
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
International journal of consumer studies
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Electronic markets : the international journal on networked business
45
Psychology & marketing
45
Information systems and e-business management : ISeB
44
NBER Working Paper
44
Technological forecasting & social change : an international journal
44
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Manufacturing & service operations management : M & SOM
40
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ECONIS (ZBW)
52
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1
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
2
"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Huang, Bo
;
Juaneda, Carolane
;
Sénécal, Sylvain
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012592149
Saved in:
3
How 3D virtual reality stores can shape consumer purchase decisions : the role of informativeness and playfulness
Kang, Hyo Jeong
;
Shin, Jung-hye
;
Ponto, Kevin
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012288821
Saved in:
4
Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey
Pauwels, Koen
;
Van Ewijk, Bernadette
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 20-34
Persistent link: https://www.econbiz.de/10012432334
Saved in:
5
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
6
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
The dark side of good reputation and loyalty in
online
retailing
: when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
9
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
10
Enhancing the helpfulness of online consumer reviews : the role of latent (content) factors
Srivastava, Vartika
;
Kalro, Arti D.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 33-50
Persistent link: https://www.econbiz.de/10012129483
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