//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virtual reality"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virtual reality
8
Virtuelle Realität
8
Consumer behaviour
7
Konsumentenverhalten
7
E-commerce
3
Electronic Commerce
3
Marketing management
2
Marketingmanagement
2
Motivation
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social identity
2
Social web
2
Virtual organization
2
Virtual team
2
Virtuelle Organisation
2
Virtuelles Team
2
AI and robots
1
Augmented and Virtual Reality (AR/VR)
1
Augmented reality
1
Bekleidung
1
Beziehungsmarketing
1
Clothing
1
Cognition
1
Computerspiel
1
Customer experience
1
Customer value
1
Customization
1
Employee retention
1
Experiential marketing
1
Identity-based motivation
1
Interactive media
1
Interaktive Medien
1
Internet der Dinge
1
Internet marketing
1
Internet of Things (IoT)
1
Internet of things
1
Kaufentscheidung
1
Kognition
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Backhaus, Klaus
1
Blechschmidt, Boris
1
Bradford, Tonya Williams
1
Carrozzi, Amelia
1
Chylinski, Mathew
1
Ding, Zhihua
1
Eisenbeiß, Maik
1
Forsythe, Sandra
1
Freund, Philipp Alexander
1
Grier, Sonya A.
1
Heller, Jonas
1
Henderson, Geraldine Rosa
1
Hilken, Tim
1
Hoyer, Wayne D.
1
Jin, Seung-A Annie
1
Kang, Hyo Jeong
1
Keeling, Debbie I.
1
Kim, Jiyeon
1
Kraume, Karsten
1
Kroschke, Mirja
1
Ponto, Kevin
1
Ruyter, Ko de
1
Schmitt, Bernd
1
Shankar, Venkatesh
1
Shin, Jung-hye
1
Wang, Dianwen
1
Yang, Zhilin
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
47
Journal of retailing and consumer services
47
Psychology & marketing
27
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Skill training in multimodal virtual environments
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Information systems research : ISR
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
2
How 3D
virtual
reality
stores can shape consumer purchase decisions : the role of informativeness and playfulness
Kang, Hyo Jeong
;
Shin, Jung-hye
;
Ponto, Kevin
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012288821
Saved in:
3
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
4
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
5
Weight loss through virtual support communities : a role for identity-based motivation in public commitment
Bradford, Tonya Williams
;
Grier, Sonya A.
;
Henderson, …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 9-23
Persistent link: https://www.econbiz.de/10011777297
Saved in:
6
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
7
The roles of modality richness and involvement in shopping behavior in 3D virtual stores
Jin, Seung-A Annie
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003873390
Saved in:
8
Adoption of virtual try-on technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003747481
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->