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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Internet marketing
132
Online-Marketing
132
Consumer behaviour
83
Konsumentenverhalten
83
Social Web
62
Social web
62
Viral marketing
37
Virales Marketing
37
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34
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34
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29
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29
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29
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28
Markenführung
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25
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Hoffman, Donna L.
4
Novak, Thomas P.
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Pauwels, Koen
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Verhoef, Peter C.
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Eigenraam, Anniek W.
3
Gensler, Sonja
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Labrecque, Lauren I.
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Hudders, Liselot
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Kannan, P. K.
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Keeling, Debbie Isobel
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Lam, Shun Yin
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Lu, Qiang
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Mafael, Alexander
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Noort, Guda van
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Computers & operations research : and their applications to problems of world concern ; an international journal
976
European journal of operational research : EJOR
844
IZA Discussion Papers
696
Discussion paper series / IZA
624
International journal of production research
482
Journal of business research : JBR
355
NBER working paper series
316
Working paper / National Bureau of Economic Research, Inc.
271
IZA Discussion Paper
268
Discussion paper / Centre for Economic Policy Research
249
NBER Working Paper
247
Discussion paper / Tinbergen Institute
224
CESifo working papers
221
Operations research letters
211
International journal of internet marketing and advertising : IJIMA
203
Journal of retailing and consumer services
193
MPRA Paper
193
CESifo Working Paper
185
International journal of production economics
185
Labour economics : official journal of the European Association of Labour Economists
180
Management science : journal of the Institute for Operations Research and the Management Sciences
178
Journal of economic theory
177
CEPR Discussion Papers
169
Economics letters
163
Transportation research / E : an international journal
160
Working paper
159
Discussion papers / CEPR
152
Operations research
150
SpringerLink / Bücher
140
Journal of scheduling
139
International economic review
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Working Paper
134
INFORMS journal on computing : JOC
133
Technological forecasting & social change : an international journal
131
European economic review : EER
127
CESifo Working Paper Series
126
Mathematics of operations research
126
Tinbergen Institute Discussion Papers
124
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ECONIS (ZBW)
136
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Date (oldest first)
1
Consumer
search
of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
Saved in:
2
Brand attitudes and
search
engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
3
Finding the right words : the influence of keyword characteristics on performance of paid
search
campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
4
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
5
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
6
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
7
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
8
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
9
The impact of market competition on
search
advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
10
Product rating statistics as consumer
search
aids
Guan, Chong
;
Lam, Shun Yin
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
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