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Addressing endogeneity in international marketing applications of partial least squares
structural
equation
modeling
Hult, G. Tomas M.
;
Hair, Joseph F.
;
Proksch, Dorian
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011924475
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