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~isPartOf:"Journal of marketing"
~subject:"Ankündigungseffekt"
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Ankündigungseffekt
New product development
37
Produktentwicklung
37
Innovation
20
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
USA
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United States
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innovation
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new product development
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Brand management
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Customer integration
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Innovation diffusion
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Innovationsdiffusion
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Kundenintegration
4
Markenführung
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Social network
4
Soziales Netzwerk
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Beziehungsmarketing
3
Börsenkurs
3
Creativity
3
Inter-firm cooperation
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Kreativität
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Product design
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Produktgestaltung
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Relationship marketing
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Share price
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Unternehmenskooperation
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product design
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Anlageverhalten
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Announcement effect
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Arbeitsgruppe
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Behavioural finance
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Kumar, V.
1
Saboo, Alok R.
1
Sharma, Amalesh
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Sorescu, Alina
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Warren, Nooshin L.
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Journal of marketing
ERIM report series research in management
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Nankai business review international
2
Review of quantitative finance and accounting
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Australian journal of management
1
European financial management : the journal of the European Financial Management Association
1
European journal of innovation management : EJIM
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Information economics and policy : IEP
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of production economics
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Neue Perspektiven der marktorientierten Unternehmensführung
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Review of managerial science
1
SSRN eLibrary
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Springer Gabler Research
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Stock returns : cyclicity, prediction and economic consequences
1
The journal of business and economic studies
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The journal of product & brand management
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ECONIS (ZBW)
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Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh
;
Saboo, Alok R.
;
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
Saved in:
2
When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
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