//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Börsenkurs"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Börsenkurs
New product development
37
Produktentwicklung
37
Innovation
20
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
USA
6
United States
6
innovation
5
new product development
5
Brand management
4
Customer integration
4
Innovation diffusion
4
Innovationsdiffusion
4
Kundenintegration
4
Markenführung
4
Social network
4
Soziales Netzwerk
4
Beziehungsmarketing
3
Creativity
3
Inter-firm cooperation
3
Kreativität
3
Product design
3
Produktgestaltung
3
Relationship marketing
3
Share price
3
Unternehmenskooperation
3
product design
3
Ankündigungseffekt
2
Anlageverhalten
2
Announcement effect
2
Arbeitsgruppe
2
Behavioural finance
2
Brand
2
Brand image
2
Business network
2
Capital income
2
Contract
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chen, Yubo
1
Fang, Eric
1
Lee, Jongkuk
1
Liu, Yong
1
Sorescu, Alina
1
Warren, Nooshin L.
1
Yang, Zhi
1
Zhang, Jurui
1
more ...
less ...
Published in...
All
Journal of marketing
Production and operations management : an international journal of the Production and Operations Management Society
3
Journal of the Academy of Marketing Science
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Applied economics
1
Australian journal of management
1
ECGI - Finance Working Paper
1
European journal of marketing : EJM
1
Journal of food products marketing
1
Journal of strategic marketing
1
Nankai business review international
1
Review of quantitative finance and accounting
1
The journal of product & brand management
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
Saved in:
2
The timing of codevelopment alliances in new
product
development
processes : returns for upstream and downstream partners
Fang, Eric
;
Lee, Jongkuk
;
Yang, Zhi
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
Saved in:
3
When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->