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~subject:"Brand"
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New product development
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Villads Troye, Sigurd
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Journal of marketing
The journal of brand management : an international journal
3
The journal of product innovation management : an international publication of the Product Development & Management Association
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business horizons
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Cracking the code : leveraging consumer psychology to drive profitability
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Euro-Business-Serie
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European journal of innovation management : EJIM
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European journal of operational research : EJOR
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business market management : JBM
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Journal of business research : JBR
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Journal of international food & agribusiness marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing communications
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Journal of strategic marketing
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Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
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Marketing letters : a journal of research in marketing
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Revolutionizing innovation : users, communities, and open innovation
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Schriften zu Marketing und Handel
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Springer Proceedings in Business and Economics
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Springer eBook Collection
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SpringerLink / Bücher
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The Routledge companion to contemporary brand management
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The Routledge companion to digital consumption
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The journal of product & brand management
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Consumer participation in coproduction : "I made it myself" effects on consumers' sensory perceptions and evaluations of outcome and input product
Villads Troye, Sigurd
;
Supphellen, Magne
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 33-46
Persistent link: https://www.econbiz.de/10009737492
Saved in:
2
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
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