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~subject:"Brand image"
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Brand image
New product development
37
Produktentwicklung
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Innovation
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Consumer behaviour
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Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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USA
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innovation
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new product development
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product design
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Barone, Michael J.
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Chandukala, Sandeep R.
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Olsen, Mitchell C.
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Slotegraaf, Rebecca J.
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Journal of marketing
Journal of business research : JBR
10
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
European journal of marketing : EJM
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Advances in International Marketing Ser.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in international marketing
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American journal of business : applying research to practice ; AJB
1
Applied Marketing Science /Angewandte Marketingforschung
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Cases on branding strategies and product development : successes and pitfalls
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Digital disruptive innovation
1
Economic research
1
European journal of innovation management
1
European journal of marketing
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Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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Gaining momentum : managing the diffusion of innovations
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Global journal of business management : GJBM
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Handbook on cross-cultural marketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
1
IEEE transactions on engineering management : EM
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Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of product development : IJPD
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Inventi impact: SMEs
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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
2
The innovator's license : a latitude to deviate from category norms
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10009725635
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