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~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
130
Beziehungsmarketing
124
Relationship marketing
124
Marketing management
97
Marketingmanagement
97
Brand management
77
Markenführung
77
USA
52
United States
52
Brand image
44
Lieferantenmanagement
44
Markenimage
44
Supplier relationship management
44
Customer satisfaction
32
Kundenzufriedenheit
32
Social Web
31
Social web
31
Brand
29
Markenartikel
29
Marketing
29
Innovation
27
Salespeople
27
Selling
27
Verkauf
27
Verkaufspersonal
27
B-to-B-Marketing
24
Business-to-business marketing
24
Internet marketing
22
Online-Marketing
22
Customer value
21
Innovation management
21
Innovationsmanagement
21
Kundenwert
21
Dienstleistungsqualität
20
Firm performance
20
Service quality
20
Unternehmenserfolg
20
Theorie
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Theory
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English
130
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Kumar, V.
6
Dahl, Darren W.
4
Fuchs, Christoph
4
Palmatier, Robert W.
4
Ferraro, Rosellina
3
Hamilton, Ryan
3
Haws, Kelly L.
3
Houston, Mark B.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Puzakova, Marina
3
Schreier, Martin
3
Walker Reczek, Rebecca
3
White, Katherine
3
Wieseke, Jan
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Bleier, Alexander
2
Brooks, Gillian
2
Eckhardt, Giana M.
2
Fang, Eric
2
Geyskens, Inge
2
Gielens, Katrijn
2
Habel, Johannes
2
Jiang, Baojun
2
Kardes, Frank R.
2
Libai, Barak
2
Liu, Yuping
2
MacInnis, Deborah J.
2
Mandel, Naomi
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
Pauwels, Koen
2
Prandelli, Emanuela
2
Puntoni, Stefano
2
Reinartz, Werner J.
2
Rindfleisch, Aric
2
Rocereto, Joseph F.
2
Sinha, Rajiv K.
2
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Journal of marketing
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
114
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
130
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1
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10
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130
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
7
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
8
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
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