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~subject:"Markenführung"
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Search: subject:"product development"
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Markenführung
New product development
37
Produktentwicklung
37
Innovation
20
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
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innovation
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new product development
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Beziehungsmarketing
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product design
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Ahearne, Michael
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Basuroy, Suman
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Chandukala, Sandeep R.
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Chatterjee, Subimal
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Heath, Timothy B.
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Hennig-Thurau, Thorsten
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Hu, Ye
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Lam, Son K.
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Journal of marketing
Journal of business research : JBR
10
Springer Proceedings in Business and Economics
10
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
The journal of brand management : an international journal
4
The journal of product & brand management
4
Advances in international marketing
3
Springer eBook Collection
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Innovation: organization & management : IOM
2
International journal of advertising : the quarterly review of marketing communications
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International journal of innovation management
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International journal of product development : IJPD
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Journal of historical research in marketing
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Journal of marketing management : MM
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Premier reference source
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Springer eBook Collection / Business and Management
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The Routledge companion to contemporary brand management
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Advances in International Marketing Ser.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
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Australasian marketing journal
1
Brand management ; Vol. 2
1
Brand the Future : systematische Markenentwicklung im B2B
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Breaking new ground in theory and practice
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Business / Economics
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Business horizons
1
California management review
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Cases on branding strategies and product development : successes and pitfalls
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Corporate reputation review : an international journal
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Digital disruptive innovation
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Discussion papers / University of Reading, Department of Economics
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Entrepreneurship marketing : principles and practice of SME marketing
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European Sport management quarterly : ESMQ
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European journal of innovation management
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European journal of innovation management : EJIM
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ECONIS (ZBW)
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
3
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
4
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 65-80
Persistent link: https://www.econbiz.de/10003782427
Saved in:
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