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~isPartOf:"Journal of marketing"
~subject:"Relationship marketing"
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Search: subject:"product development"
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Relationship marketing
New product development
37
Produktentwicklung
37
Innovation
20
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
USA
6
United States
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innovation
5
new product development
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Brand management
4
Customer integration
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Innovation diffusion
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Innovationsdiffusion
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Kundenintegration
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Markenführung
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Social network
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Soziales Netzwerk
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Beziehungsmarketing
3
Börsenkurs
3
Creativity
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Inter-firm cooperation
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Kreativität
3
Product design
3
Produktgestaltung
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Share price
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Unternehmenskooperation
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product design
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Ankündigungseffekt
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Anlageverhalten
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Announcement effect
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Ahearne, Michael
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Chang, Woojung
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Hu, Ye
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Lam, Son K.
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Schillewaert, Niels
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
20
The journal of business & industrial marketing
10
SpringerLink / Bücher
9
International journal of innovation management
6
Gabler Edition Wissenschaft
5
Betriebswirtschaftslehre für Technologie und Innovation
4
European journal of marketing : EJM
4
IEEE transactions on engineering management : EM
4
International journal of production economics
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Benchmarking : an international journal ; BIJ
3
European journal of marketing
3
Human factors and ergonomics in consumer product design : methods and techniques
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : MM
3
Springer eBook Collection / Business and Economics
3
The journal of services marketing
3
Total quality management & business excellence
3
essentials
3
A Productivity Press book
2
BestMasters
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British journal of management
2
ERIM Report Series Reference
2
Economic research
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European journal of innovation management
2
European management journal
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Gabler-Edition Wissenschaft
2
Industry and innovation
2
International journal of hospitality management
2
International journal of innovation and technology management
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of product development : IJPD
2
International journal of production research
2
International journal of services technology and management : IJSTM
2
Journal of business-to-business marketing
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ECONIS (ZBW)
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1
The effectiveness of customer participation in new
product
development
: a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
2
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
3
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 65-80
Persistent link: https://www.econbiz.de/10003782427
Saved in:
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