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~isPartOf:"Journal of marketing"
~subject:"United States"
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Search: subject:"product development"
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United States
New product development
37
Produktentwicklung
37
Innovation
20
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
USA
6
innovation
5
new product development
5
Brand management
4
Customer integration
4
Innovation diffusion
4
Innovationsdiffusion
4
Kundenintegration
4
Markenführung
4
Social network
4
Soziales Netzwerk
4
Beziehungsmarketing
3
Börsenkurs
3
Creativity
3
Inter-firm cooperation
3
Kreativität
3
Product design
3
Produktgestaltung
3
Relationship marketing
3
Share price
3
Unternehmenskooperation
3
product design
3
Ankündigungseffekt
2
Anlageverhalten
2
Announcement effect
2
Arbeitsgruppe
2
Behavioural finance
2
Brand
2
Brand image
2
Business network
2
Capital income
2
Contract
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Article
6
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6
Aufsatz in Zeitschrift
6
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English
6
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Chen, Yubo
1
Coviello, Nicole E.
1
Hirunyawipada, Tanawat
1
Iqbal, Zafar
1
Joseph, Richard M.
1
Lee, Jongkuk
1
Liu, Yong
1
Paswan, Audhesh K.
1
Sethi, Anju
1
Sethi, Rajesh
1
Sorescu, Alina B.
1
Spanjol, Jelena
1
Troy, Lisa C.
1
Zhang, Jurui
1
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Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
59
International journal of production research
9
Harvard business review : HBR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of innovation management
6
International journal of production economics
6
R & D management
6
Working paper / National Bureau of Economic Research, Inc.
6
European journal of operational research : EJOR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Research technology management : RTM
5
Academy of Management journal : AMJ
4
International journal of product development : IJPD
4
NBER working paper series
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Collaboration and competition in business ecosystems
3
European journal of innovation management : EJIM
3
Harvard-Business-Manager : das Wissen der Besten
3
IEEE transactions on engineering management : EM
3
Industrial and corporate change
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of project management : the journal of The International Project Management Association
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
3
Production and operations management : an international journal of the Production and Operations Management Society
3
SpringerLink / Bücher
3
Strategic management journal
3
Technological forecasting & social change : an international journal
3
American economic journal : a journal of the American Economic Association
2
American journal of business : applying research to practice ; AJB
2
Cambridge working papers in economics
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
ESMT working paper
2
Faculty & research / Insead : working paper series
2
Forschungs-/Entwicklungs-/Innovations-Management
2
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ECONIS (ZBW)
6
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1
Creating major innovations with customers : insights from small and young technology firms
Coviello, Nicole E.
;
Joseph, Richard M.
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009670261
Saved in:
2
When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
Saved in:
3
Developing new-to-the-firm products : the role of micropolitical strategies
Sethi, Rajesh
;
Iqbal, Zafar
;
Sethi, Anju
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10009737484
Saved in:
4
The alignment of contract terms for knowledge-creating and knowledge-appropriating relationship portfolios
Lee, Jongkuk
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 110-127
Persistent link: https://www.econbiz.de/10009270903
Saved in:
5
Cross-functional integration and new product success : an empirical investigation of the findings
Troy, Lisa C.
;
Hirunyawipada, Tanawat
;
Paswan, Audhesh K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 132-146
Persistent link: https://www.econbiz.de/10003782534
Saved in:
6
Innovation's effect on firm value and risk : insights from consumer packaged goods
Sorescu, Alina B.
;
Spanjol, Jelena
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003684147
Saved in:
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