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New product development
37
Produktentwicklung
37
Innovation
20
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
USA
6
United States
6
innovation
5
new product development
5
Brand management
4
Customer integration
4
Innovation diffusion
4
Innovationsdiffusion
4
Kundenintegration
4
Markenführung
4
Social network
4
Soziales Netzwerk
4
Beziehungsmarketing
3
Börsenkurs
3
Creativity
3
Inter-firm cooperation
3
Kreativität
3
Product design
3
Produktgestaltung
3
Relationship marketing
3
Share price
3
Unternehmenskooperation
3
product design
3
Ankündigungseffekt
2
Anlageverhalten
2
Announcement effect
2
Arbeitsgruppe
2
Behavioural finance
2
Brand
2
Brand image
2
Business network
2
Capital income
2
Contract
2
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English
37
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Basuroy, Suman
2
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Griffith, David A.
2
Homburg, Christian
2
Lee, Jongkuk
2
Slotegraaf, Rebecca J.
2
Ahearne, Michael
1
Allen, B. J.
1
Atuahene-Gima, Kwaku
1
Barone, Michael J.
1
Bell, Simon J.
1
Burroughs, James E.
1
Calantone, Roger J.
1
Camacho, Nuno
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chatterjee, Subimal
1
Chattopadhyay, Amitava
1
Chen, Yubo
1
Cillo, Paola
1
Coviello, Nicole E.
1
Dean, Tereza
1
Eisingerich, Andreas B
1
Ernst, Holger
1
Fang, Eric
1
Fu, Frank Q.
1
Fuchs, Christoph
1
Gorn, Gerald J.
1
Haenlein, Michael
1
Harz, Nathalie
1
Heath, Timothy B.
1
Heide, Jan B.
1
Hennig-Thurau, Thorsten
1
Herrmann, Andreas
1
Hirunyawipada, Tanawat
1
Hohenberg, Sebastian
1
Hoyer, Wayne D.
1
Hu, Ye
1
Hughes, Douglas E.
1
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Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
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31
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
32
Sales, marketing, and research-and-development cooperation across new
product
development
stages : implications for success
Ernst, Holger
;
Hoyer, Wayne D.
;
Rübsaamen, Carsten
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009237710
Saved in:
33
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
34
Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.
;
Richards, Keith A.
;
Hughes, Douglas E.
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
Saved in:
35
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 65-80
Persistent link: https://www.econbiz.de/10003782427
Saved in:
36
Cross-functional integration and new product success : an empirical investigation of the findings
Troy, Lisa C.
;
Hirunyawipada, Tanawat
;
Paswan, Audhesh K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 132-146
Persistent link: https://www.econbiz.de/10003782534
Saved in:
37
Innovation's effect on firm value and risk : insights from consumer packaged goods
Sorescu, Alina B.
;
Spanjol, Jelena
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003684147
Saved in:
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