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~isPartOf:"Journal of marketing analytics : JMA"
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Search: subject:"structural equation modeling"
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Journal of marketing analytics : JMA
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Quantifying uncertainty in PLS-SEM-based mediation analyses
Sarstedt, Marko
;
Moisescu, Ovidiu Ioan
- In:
Journal of marketing analytics : JMA
12
(
2024
)
1
,
pp. 87-96
Persistent link: https://www.econbiz.de/10014538770
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Cutoff criteria for overall model fit indexes in generalized structured component analysis
Cho, Gyeongcheol
;
Hwang, Heungsun
;
Sarstedt, Marko
; …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
4
,
pp. 189-202
Persistent link: https://www.econbiz.de/10012421353
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