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~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Brand image"
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Exploring the components of brand equity amid declining ticket sales in Major League Baseball
Merkle, Adam C.
;
Hessick, Catherine
;
Leggett, Britton R.
; …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10012296871
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