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hedonic dimension
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Journal of marketing communications
Journal of business research : JBR
19
International journal of hospitality management
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Journal of business ethics : JOBE
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Journal of retailing and consumer services
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Economics Papers from University Paris Dauphine
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of Business Ethics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Journal of marketing research : JMR
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Journal of risk
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Journal of the Academy of Marketing Science
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Personnel review
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The journal of consumer marketing
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The journal of services marketing
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Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive
attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
2
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
3
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and
attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
4
Antecedents and consequences of consumers'
attribution
style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
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