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~isPartOf:"Journal of marketing communications"
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Search: subject:"effectiveness"
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Advertising effects
18
Consumer behaviour
18
Konsumentenverhalten
18
Werbewirkung
18
Advertising
16
Werbung
16
advertising effectiveness
11
Internet marketing
9
Online-Marketing
9
Green marketing
4
ad effectiveness
4
Öko-Marketing
4
Perception
3
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3
Verkaufsförderung
3
Wahrnehmung
3
Communication
2
Environmental consciousness
2
Fernsehwerbung
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Internal communication
2
Interne Kommunikation
2
Kommunikation
2
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2
Marketingmanagement
2
Media usage
2
Mediennutzung
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Psychology of advertising
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Television advertising
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Umweltbewusstsein
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Werbepsychologie
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ambient advertising
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Advertising regulation
1
Advertising skepticism
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Arabische Golf-Staaten
1
B-to-B-Marketing
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B2B
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Bangladesch
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Business-to-business marketing
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Wu, Linwan
2
Andersen, Kelly
1
Baack, D. W.
1
Belanche, Daniel
1
Bellman, Steven
1
Chowdhury, Tamgid Ahmed
1
Dessel, M. M. van
1
Dodoo, Naa Amponsah
1
Flavián Blanco, Carlos
1
Griffin, W. Glenn
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Grimmer, Martin
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Hamilton, Mitchell L.
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Han, Eun Kyoung
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Hartley, S. W.
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Heo, Jun
1
Hutter, Katharina
1
Jeong, Yongick
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Joireman, Jeff
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Jung, A-Reum
1
Jurca, Maria Alina
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Kanso, Ali
1
Kareklas, Ioannis
1
Ki, Eyun-Jung
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Kim, Dong Hoo
1
Kim, Sang Chon
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Kim, Soojin
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Kim, Yoojung
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Kong, Ying
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LeBlanc, H. Paul
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Lee, Wei-Na
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Liu, Richie L.
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Madlberger, Maria
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Muralidharan, Sidharth
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Patti, C. H.
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Pérez-Rueda, Alfredo
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Journal of marketing communications
PharmacoEconomics
439
The European journal of health economics : HEPAC ; health economics in prevention and care
127
The European Journal of Health Economics
114
Mathematica Policy Research Reports
96
MPRA Paper
86
Policy Research Working Paper Series
74
Проблемы современной экономики
65
World Bank Publications
55
Health Economics Review
51
SpringerLink / Bücher
50
Бизнес Информ
47
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
46
Health economics
45
Health economics review
45
WIDER Working Paper
45
Journal of health economics
44
Working Paper Series / World Institute for Development Economic Research (UNU/WIDER), United Nations University
43
Europäische Hochschulschriften / 5
40
The European journal of health economics
40
Journal of business research : JBR
39
Working paper / National Bureau of Economic Research, Inc.
39
Management Science
38
European research studies
37
IDB Publications (Working Papers)
37
Applied economics
35
NBER working paper series
32
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
32
Business Inform
31
IZA Discussion Papers
30
Discussion Papers
29
Energy economics
29
World Bank Other Operational Studies
29
IMF Working Papers
28
NBER Working Paper
27
Working paper / World Institute for Development Economics Research
26
International journal of productivity and quality management : IJPQM
24
Discussion paper / Centre for Economic Policy Research
23
TERRA ECONOMICUS
23
Applied Health Economics and Health Policy
22
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ECONIS (ZBW)
22
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1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
Regulatory focus and choice : the impact of control perceptions on advertising
effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
3
The effects of typefaces on ad
effectiveness
considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
4
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
5
Impact of message design on banner advertising involvement and
effectiveness
: an empirical investigation
Namin, Aidin
;
Hamilton, Mitchell L.
;
Rohm, Andrew J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
Saved in:
6
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer
effectiveness
, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
7
Understanding how the message appeal of moral beauty influences advertising
effectiveness
under mortality salience
Wu, Linwan
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 586-606
Persistent link: https://www.econbiz.de/10012203340
Saved in:
8
Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff
;
Liu, Richie L.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011852916
Saved in:
9
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
10
Endorser ethnicity impact on advertising
effectiveness
: effects of the majority vs. minority status of the target audience
Sobh, Rana
;
Soltan, Khaled
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
Saved in:
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