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~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing management
122
Marketingmanagement
122
Consumer behaviour
109
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Relationship marketing
82
Brand image
48
Markenimage
48
Social Web
34
Social web
34
Marketing
31
Großbritannien
30
United Kingdom
30
USA
27
United States
27
Brand
25
Marketing theory
25
Marketingtheorie
25
Internet marketing
24
Lieferantenmanagement
24
Markenartikel
24
Online-Marketing
24
Supplier relationship management
24
Customer satisfaction
21
Kundenzufriedenheit
21
Customer integration
20
Kundenintegration
20
Corporate Social Responsibility
17
Corporate social responsibility
17
Innovation management
15
Innovationsmanagement
15
Customer value
14
Innovation
14
Kundenwert
14
Dienstleistungsqualität
13
Emotion
13
Service quality
13
Advertising effects
12
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Undetermined
37
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Article
107
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2
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Article in journal
109
Aufsatz in Zeitschrift
109
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
109
Author
All
Harris, Lloyd C.
4
Beverland, Michael B.
2
Brownlie, Douglas
2
Carlson, Jamie
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Johnson, Lester W.
2
Malthouse, Edward C.
2
McDonagh, Pierre
2
McKechnie, Sally
2
Michaelidou, Nina
2
Rosenberger, Philip J.
2
Tynan, Caroline
2
Alpert, Frank
1
Armstrong, Kate
1
Arnould, Eric J.
1
Aroean, Lukman
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Attmann, Julianne
1
Baeza, Julia
1
Baron, Steve
1
Belk, Russell W.
1
Bettany, Shona M.
1
Bowden, Jana
1
Boyer, Michel
1
Braun, Jakob
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Burke, Paul F.
1
Cadogan, John W.
1
Calder, Bobby J.
1
Cantone, Luigi
1
Carlile, Claire
1
Carlson, Jeffrey R.
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
114
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
109
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1
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
2
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
3
Corporte conflict
management
on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
9
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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