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~subject:"Marketing management"
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Marketing management
New product development
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new product development
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DeRosia, Eric David
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Journal of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
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European journal of marketing : EJM
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Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
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The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
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International journal of innovation and technology management
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International journal of technology marketing : IJTMkt
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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Business horizons
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Cogent business & management
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DLSU business & economics review
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ERIM Report Series Reference
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Economics of innovation and new technology
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European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Innovation: organization & management : IOM
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International journal of technology management : IJTM
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International small business journal : researching entrepreneurship
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Journal of business case studies
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Journal of business strategy
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Journal of international marketing
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Female chief marketing officers : when and why do their marketing decisions differ from their male counterparts'?
Varma, Rajita
;
Bommaraju, Raghu
;
Singh, Siddharth Shekhar
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1154-1176
Persistent link: https://www.econbiz.de/10014427491
Saved in:
2
Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David
;
Elder, Ryan S.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
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