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~isPartOf:"Journal of marketing research"
~subject:"new product development"
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new product development
New product development
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Journal of marketing research
International journal of product development : IJPD
22
Management Science
22
International journal of innovation management
20
International journal of production research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of innovation and technology management
10
Production and operations management : an international journal of the Production and Operations Management Society
10
International Journal of Innovation Management (ijim)
9
IEEE transactions on engineering management : EM
8
Technology analysis & strategic management
7
International Journal of Innovation and Technology Management (IJITM)
6
International journal of automotive technology and management : IJATM
6
International journal of business innovation and research : IJBIR
6
International journal of productivity and quality management : IJPQM
6
International journal of technology marketing : IJTMkt
6
International Journal of Business Performance Management
5
International journal of technology management : IJTM
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Journal of marketing
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California management review
4
Foundations of Management
4
Foundations of Management : the journal of Warsaw University of Technology
4
International journal of business innovation and research
4
International journal of product lifecycle management : IJPLM
4
Manufacturing & service operations management : M & SOM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Strategic management journal
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Working Papers / Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven
4
Business strategy and the environment
3
ERIM Report Series Research in Management
3
International journal of entrepreneurship and innovation management
3
International journal of value chain management : IJVCM
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Journal of international marketing
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Journal of management information systems : JMIS
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Journal of marketing management : MM
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Journal of operations management
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Knowledge management research & practice : KMRP
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MPRA Paper
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Manufacturing & Service Operations Management
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter
;
Hattula, Johannes D.
;
Dahl, Darren W.
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
Saved in:
2
Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David
;
Elder, Ryan S.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
Saved in:
3
The surprising breadth of harbingers of failure
Simester, Duncan
;
Tucker, Catherine
;
Yang, Clair Zhuqing
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1034-1049
Persistent link: https://www.econbiz.de/10012177820
Saved in:
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