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~isPartOf:"Journal of marketing research : JMR"
~person:"Ulrich, Karl T."
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The importance of the raw idea in innovation : testing the sow's ear hypothesis
Kornish, Laura J.
;
Ulrich, Karl T.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10010349047
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