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~isPartOf:"Journal of marketing research : JMR"
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Konsumentenverhalten
New product development
27
Produktentwicklung
27
Consumer behaviour
10
Innovation
6
Innovation management
6
Innovationsmanagement
6
Market research
3
Marktforschung
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Ackerman, Joshua M.
1
Barroso, Alicia
1
Bellezza, Silvia
1
Chakravarti, Dipankar
1
Dhar, Ravi
1
Du, Rex Yuxing
1
Fuchs, Christoph
1
Gill, Tripat
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Gino, Francesca
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Gürhan-Canli, Zeynep
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Jiang, Ying
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Labroo, Aparna A.
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Llobet, Gerard
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Monga, Alokparna Basu
1
Nishikawa, Hidehiko
1
Ogawa, Susumu
1
Pocheptsova, Anastasiya
1
Redden, Joseph P.
1
Schreier, Martin
1
Srivastava, Joydeep
1
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Journal of marketing research : JMR
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of marketing theory and practice
4
Research
4
The journal of consumer marketing
4
The journal of product & brand management
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
3
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ECONIS (ZBW)
10
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1
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
2
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
3
"Be careless with that!" : availability of product upgrades increases cavalier behavior toward possessions
Bellezza, Silvia
;
Ackerman, Joshua M.
;
Gino, Francesca
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 768-784
Persistent link: https://www.econbiz.de/10011762833
Saved in:
4
Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma
;
Gill, Tripat
;
Jiang, Ying
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
Saved in:
5
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
6
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
7
Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
;
Llobet, Gerard
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
Saved in:
8
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
9
Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep
;
Chakravarti, Dipankar
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
Saved in:
10
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
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