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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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The journal of business & industrial marketing
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International journal of innovation management
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Journal of strategic marketing
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SpringerLink / Bücher
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of innovation management
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of product & brand management
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IEEE transactions on engineering management : EM
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International journal of innovation and technology management
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International journal of technology marketing : IJTMkt
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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Business horizons
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DLSU business & economics review
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ERIM Report Series Reference
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European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Innovation: organization & management : IOM
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International journal of technology management : IJTM
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International small business journal : researching entrepreneurship
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Journal of business case studies
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Journal of business strategy
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Journal of international marketing
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Journal of marketing research
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
2
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
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