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~isPartOf:"Journal of marketing research : JMR"
~subject:"USA"
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Lasaleta, Jannine D.
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Luan, Y. Jackie
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Journal of marketing research : JMR
The journal of product innovation management : an international publication of the Product Development & Management Association
59
International journal of production research
9
Harvard business review : HBR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of innovation management
6
International journal of production economics
6
Journal of marketing
6
R & D management
6
Working paper / National Bureau of Economic Research, Inc.
6
European journal of operational research : EJOR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Research technology management : RTM
5
Academy of Management journal : AMJ
4
International journal of product development : IJPD
4
NBER working paper series
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Collaboration and competition in business ecosystems
3
European journal of innovation management : EJIM
3
Europäische Hochschulschriften / 5
3
Harvard-Business-Manager : das Wissen der Besten
3
IEEE transactions on engineering management : EM
3
Industrial and corporate change
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of project management : the journal of The International Project Management Association
3
Journal of business research : JBR
3
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
3
Production and operations management : an international journal of the Production and Operations Management Society
3
SpringerLink / Bücher
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Strategic management journal
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Technological forecasting & social change : an international journal
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American economic journal : a journal of the American Economic Association
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American journal of business : applying research to practice ; AJB
2
Cambridge working papers in economics
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Discussion paper / Centre for Economic Policy Research
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Discussion papers / CEPR
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ESMT working paper
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ECONIS (ZBW)
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When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
2
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
3
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
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