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Journal of marketing research : JMR
Journal of business research : JBR
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International journal of hospitality management
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Journal of Business Ethics
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Delusion in
attribution
: caveats in using
attribution
for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
2
Man versus machine : resisting automation in identity-based consumer behavior
Leung, Eugina
;
Paolacci, Gabriele
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 818-831
Persistent link: https://www.econbiz.de/10011971225
Saved in:
3
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
4
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
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