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~subject:"Consumer behaviour"
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Consumer behaviour
New product development
13
Produktentwicklung
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Konsumentenverhalten
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United States
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Competitive advantage
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1984-2004
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Aboulnasr, Khaled
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Allaway, Arthur W.
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Babakus, Emin
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Flight, Richard L.
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Kim, Wan-min
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Ligas, Mark
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Journal of marketing theory and practice
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Research
4
The journal of consumer marketing
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
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1
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
Saved in:
2
Understanding common attribute devaluation in multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10010231857
Saved in:
3
A study of perceived innovation characteristics across cultures and stages of diffusion
Flight, Richard L.
;
Allaway, Arthur W.
;
Kim, Wan-min
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10008900885
Saved in:
4
Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation
Chaudhuri, Arjun
;
Aboulnasr, Khaled
;
Ligas, Mark
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 339-359
Persistent link: https://www.econbiz.de/10008666972
Saved in:
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