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New product development
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Journal of marketing theory and practice
The journal of product innovation management : an international publication of the Product Development & Management Association
25
International journal of innovation management
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business research : JBR
11
SpringerLink / Bücher
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European journal of innovation management : EJIM
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IEEE transactions on engineering management : EM
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International journal of innovation and technology management
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International journal of product development : IJPD
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International journal of project management : the journal of The International Project Management Association
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The journal of business & industrial marketing
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Gabler Research
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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European journal of innovation management
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Hamburger Schriften zur Marketingforschung
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International entrepreneurship and management journal
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International journal of entrepreneurship and innovation management
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International journal of managing projects in business
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International small business journal : researching entrepreneurship
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Evaluating the relationship of firm strategic orientations and new
product
development
program performance
Srivastava, Prashant
;
Yoo, Jaewon
;
Frankwick, Gary L.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 429-440
Persistent link: https://www.econbiz.de/10010231843
Saved in:
2
A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
Saved in:
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