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Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of innovation management
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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IEEE transactions on engineering management : EM
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International small business journal : researching entrepreneurship
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
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A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
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