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~isPartOf:"Journal of marketing theory and practice"
~subject:"United States"
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United States
New product development
13
Produktentwicklung
13
Consumer behaviour
4
Konsumentenverhalten
4
USA
3
Competitive advantage
2
Erfolgsfaktor
2
Kaufentscheidung
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Marketingmanagement
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1984-2004
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Consumer attitudes
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Internationales Marketing
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Allaway, Arthur W.
1
D'Souza, Giles
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Engelland, Brian T.
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Flight, Richard L.
1
Frankwick, Gary L.
1
Kim, Wan-min
1
Ling, Howard G.
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Poletti, Michael J.
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Srivastava, Prashant
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Journal of marketing theory and practice
The journal of product innovation management : an international publication of the Product Development & Management Association
59
International journal of production research
9
Harvard business review : HBR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of innovation management
6
International journal of production economics
6
Journal of marketing
6
R & D management
6
Working paper / National Bureau of Economic Research, Inc.
6
European journal of operational research : EJOR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Research technology management : RTM
5
Academy of Management journal : AMJ
4
International journal of product development : IJPD
4
NBER working paper series
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Collaboration and competition in business ecosystems
3
European journal of innovation management : EJIM
3
Harvard-Business-Manager : das Wissen der Besten
3
IEEE transactions on engineering management : EM
3
Industrial and corporate change
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of project management : the journal of The International Project Management Association
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
3
Production and operations management : an international journal of the Production and Operations Management Society
3
SpringerLink / Bücher
3
Strategic management journal
3
Technological forecasting & social change : an international journal
3
American economic journal : a journal of the American Economic Association
2
American journal of business : applying research to practice ; AJB
2
Cambridge working papers in economics
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
ESMT working paper
2
Faculty & research / Insead : working paper series
2
Forschungs-/Entwicklungs-/Innovations-Management
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1
Evaluating the relationship of firm strategic orientations and new
product
development
program performance
Srivastava, Prashant
;
Yoo, Jaewon
;
Frankwick, Gary L.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 429-440
Persistent link: https://www.econbiz.de/10010231843
Saved in:
2
A study of perceived innovation characteristics across cultures and stages of diffusion
Flight, Richard L.
;
Allaway, Arthur W.
;
Kim, Wan-min
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10008900885
Saved in:
3
An empirical study of declining lead times : potential ramifications on the performance of early market entrants
Poletti, Michael J.
;
Engelland, Brian T.
;
Ling, Howard G.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10008900890
Saved in:
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