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~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Innovation adoption"
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Innovation adoption
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Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a
structural
equation
modeling
approach
Patwardhan, Avadhut Arun
;
Pandey, Neeraj
;
Dhume, S M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
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