AlQershi, Nagwan; Mokhtar, Sany Sanuri Mohd; Abas, … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/155, pp. 1-18
Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium … enterprises (SMEs). The present study explored the moderating effect of relational capital (RC) on the relationship between CRM …