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~isPartOf:"Journal of open innovation : technology, market, and complexity"
~person:"Columba, Pietro"
~subject:"Digitalisierung"
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The wine influencers : exploring a new communication model of open
innovation
for wine producers : a netnographic, factor and agil analysis
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of open innovation : technology, market, and …
6
(
2020
)
4/165
,
pp. 1-30
innovation
process of small and medium-sized wine industries for their marketing strategies. …
Persistent link: https://www.econbiz.de/10012389483
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