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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
79
Brand management
71
Markenführung
71
Brand image
48
Markenimage
48
Beziehungsmarketing
44
Relationship marketing
44
Social Web
40
Social web
40
Internet marketing
39
Online-Marketing
39
Advertising effects
29
Werbewirkung
29
Brand
24
Markenartikel
24
Advertising
18
Werbung
18
social media
17
Marketing management
15
Marketingmanagement
15
Corporate Social Responsibility
12
Corporate social responsibility
12
Emotion
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Celebrity endorsement
9
Celebrity-Werbung
9
Sales promotion
9
Verkaufsförderung
9
Customer integration
8
Kundenintegration
8
Credibility
7
Glaubwürdigkeit
7
Brand loyalty
6
Markentreue
6
Marketing
6
Public relations
6
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76
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3
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78
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1
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79
Aufsatz in Zeitschrift
79
Collection of articles of several authors
1
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1
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English
79
Author
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Loureiro, Sandra Maria Correia
5
Yang, Jing
3
Bang Nguyen Viet
2
Bilro, Ricardo Godinho
2
Durif, Fabien
2
Guerreiro, João Pedro Silva Martins
2
Ababneh, Bashar
1
Abu Bakar bin Abdul Hamid
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Azevedo, António
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Banerjee, Neelotpaul
1
Basaran Borsai, Anne Marie
1
Bhalla, Saubhagya
1
Bhatnagar, Shakti Bodh
1
Bifkovics, Bettina
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Bui Thanh Khoa
1
Burroughs, Benjamin
1
Carmo, Inês Santos do
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cheong, Hyuk Jun
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Christino, Juliana Maria Magalhães
1
Costa, Ana Sofia
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
114
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
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ECONIS (ZBW)
79
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Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
7
Building purchase intention through live streaming platforms : mediating role of customer engagement
Dua, Pallavi
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10014513568
Saved in:
8
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
9
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
10
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
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