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~isPartOf:"Journal of retailing and consumer services"
~person:"Baumann, Chris"
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Consumer behaviour
4
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Brand image
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Brand management
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Markenführung
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Advertising effects
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Beziehungsmarketing
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Baumann, Chris
Prentice, Catherine
18
Park, Jungkun
14
Pantano, Eleonora
11
Sarkar, Biswajit
11
Lombart, Cindy
10
Yan, Ruiliang
9
Agag, Gomaa
8
Thaichon, Park
8
Klaus, Philipp
7
Louis, Didier
7
Mortimer, Gary
7
Quach, Sara
7
Söderlund, Magnus
7
Hollebeek, Linda D.
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Hyun, Hyowon
6
Khan, Imran
6
Loureiro, Sandra Maria Correia
6
Molinillo, Sebastian
6
Park, Eunil
6
Paul, Justin
6
Septianto, Felix
6
Cliquet, Gérard
5
Dawes, John
5
Japutra, Arnold
5
Jebarajakirthy, Charles
5
Rana, Nripendra P.
5
Seger-Guttmann, Tali
5
Abdelmoety, Ziad Hassan
4
Borges, Adilson
4
Cambra-Fierro, Jesús
4
Carlson, Jamie
4
Casidy, Riza
4
Das, Gopal
4
Dey, Bikash Koli
4
Dhir, Amandeep
4
Dwivedi, Yogesh Kumar
4
Elms, Jonathan
4
Fazal-e-Hasan, Syed
4
Gong, Taeshik
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Journal of retailing and consumer services
The international journal of bank marketing : IJBM
4
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Australasian accounting business and finance journal : AABF
1
International Journal of Contemporary Hospitality Management Ser.
1
International journal of cross cultural management : CCM
1
International journal of hospitality management
1
Journal of advertising research
1
Journal of global marketing
1
Journal of strategic marketing
1
The international journal of human resource management
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
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1
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
2
Competitiveness vis-à-vis service quality as drivers of customer loyalty mediated by perceptions of regulation and stability in steady and volatile markets
Baumann, Chris
;
Hoadley, Susan
;
Hamin, Hamin
;
Nugraha, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 62-74
Persistent link: https://www.econbiz.de/10011697886
Saved in:
3
The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
4
Premium generic brand (PGB) choice vis-à-vis generic and national brands : a scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cros...
Baumann, Chris
;
Hamin, Hamin
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 492-501
Persistent link: https://www.econbiz.de/10010388548
Saved in:
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