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~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
772
Konsumentenverhalten
772
Beziehungsmarketing
582
Relationship marketing
582
Einzelhandel
325
Retail trade
325
Customer satisfaction
303
Kundenzufriedenheit
303
Brand management
286
Markenführung
286
Dienstleistungsqualität
240
Service quality
240
Brand image
180
Markenimage
180
Brand
147
Markenartikel
145
Online retailing
114
Online-Handel
114
Social Web
95
Social web
95
Internet marketing
79
Marketing management
79
Marketingmanagement
79
Online-Marketing
79
Customer service
75
Kundenservice
74
Confidence
70
Vertrauen
70
E-commerce
69
Electronic Commerce
69
Lieferkette
67
Supply chain
67
Emotion
63
Customer integration
61
Kundenintegration
61
Distribution channel
56
Vertriebsweg
56
Viral marketing
54
Corporate Social Responsibility
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54
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Augusto, Mário Gomes
2
Casidy, Riza
2
Liu, Chih-Hsing
2
Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Alzate, Miriam
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Bagherzadeh, Ramin
1
Bai, Yanzhuang
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Botelho, Miguel
1
Butcher, Ken
1
Carpenter, Jason M.
1
Cavallero, Luisa
1
Cebollada, Javier
1
Chen, Jianyu
1
Chen, Ke
1
Chen, Tom
1
Cho, Youngju
1
Chomvilailuk, Rojanasak
1
Cioppi, Marco
1
Correia, Rogério Dias
1
Cruz, Mariana
1
Curina, Ilaria
1
Ding Hooi Ting
1
Dwivedi, Yogesh Kumar
1
Eisingerich, Andreas B
1
Esmerado, Joaquim
1
Fatma, Mobin
1
Feng, Xiangnan
1
Fernandes, Teresa
1
Foscht, Thomas
1
Francioni, Barbara
1
Fullerton, Gordon
1
Gilboa, Shaked
1
Godinho, Pedro Manuel Cortesão
1
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Journal of retailing and consumer services
Journal of business research : JBR
54
International journal of hospitality management
31
Journal of hospitality marketing & management
23
International journal of contemporary hospitality management
20
The journal of product & brand management
20
International journal of internet marketing and advertising : IJIMA
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing
18
Tourism management : research, policies, practice
18
Journal of travel and tourism marketing
16
The journal of services marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Cogent business & management
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Psychology & marketing
12
SpringerLink / Bücher
12
Asia Pacific journal of marketing and logistics
11
Journal of the Academy of Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of promotion management : innovations in planning and applied research
10
Journal of service research : JSR
10
The journal of brand management : an international journal
10
European journal of marketing : EJM
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of marketing management : MM
9
Business horizons
8
Journal of service management
8
Service business
8
Information systems research : ISR
7
Journal of business ethics : JOBE
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of retailing
7
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
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ECONIS (ZBW)
54
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1
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
4
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
5
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
6
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
7
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
8
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
9
The journey from customer participation in service failure to co-creation in service recovery
Bagherzadeh, Ramin
;
Rawal, Monika
;
Wei, Shuqin
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238366
Saved in:
10
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
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