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Consumer behaviour
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Journal of strategic marketing
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
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International journal of innovation management
8
International journal of technology marketing : IJTMkt
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Research policy : policy, management and economic studies of science, technology and innovation
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Springer eBook Collection
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Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of marketing theory and practice
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Research
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The journal of consumer marketing
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Australasian marketing journal
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European journal of innovation management
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European journal of marketing
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Folia oeconomica Stetinensia : FOS
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Harvard business review : HBR
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IEEE transactions on engineering management : EM
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International journal of product lifecycle management : IJPLM
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ECONIS (ZBW)
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1
Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 296-319
Persistent link: https://www.econbiz.de/10013284055
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab
;
Bettiga, Debora
;
Lamberti, Lucio
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
Saved in:
4
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
5
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
Saved in:
6
Segmenting for complexity : persuading people to buy what they don't understand
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 332-346
Persistent link: https://www.econbiz.de/10009776272
Saved in:
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