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~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing management
183
Marketingmanagement
183
Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
106
Brand management
87
Markenführung
87
Brand image
55
Markenimage
55
Customer satisfaction
49
Kundenzufriedenheit
49
Strategic management
40
Strategisches Management
40
Firm performance
39
Unternehmenserfolg
39
Dienstleistungsqualität
36
Service quality
36
Social Web
30
Social web
30
Lieferantenmanagement
28
Supplier relationship management
28
Brand
27
Markenartikel
27
Competitive advantage
26
Innovation
26
KMU
26
SME
26
Wettbewerbsvorteil
26
market orientation
25
Internet marketing
23
Online-Marketing
23
Innovation management
22
Innovationsmanagement
22
Betriebliche Wertschöpfung
21
Emerging economies
21
Schwellenländer
21
Value creation
21
Customer integration
20
Kundenintegration
20
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Undetermined
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Article
105
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1
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106
Aufsatz in Zeitschrift
106
Collection of articles of several authors
1
Sammelwerk
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English
106
Author
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Pervan, Simon J.
4
Bowden, Jana
3
Fernandes, Teresa
3
Japutra, Arnold
3
Martin, Brett
3
Roy, Sanjit
3
Bove, Liliana L.
2
Casidy, Riza
2
Manoli, Argyro Elisavet
2
Pérez, Andrea
2
Rahman, Kaleel
2
Reid, Mike
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Wilkins, Stephen
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahmed, Sohel
1
Akbar, Muhammad Imad Ud Din
1
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anderl, Eva
1
Anderson, Jeffrey E.
1
Anderson, Sidney
1
Apostolos, Giovanis
1
Ayoubi, Rami
1
Balaji, M. S.
1
Balasubramanian, P.
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Bang, Vasant V.
1
Baumann, Chris
1
Beerli, Asunción
1
Ben Slimane, Karim
1
Bendixen, Michael
1
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Journal of strategic marketing
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
114
Journal of marketing management : MM
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
106
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
4
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
7
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
8
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
9
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
10
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
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