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~isPartOf:"Journal of strategic marketing"
~subject:"Relationship marketing"
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Relationship marketing
New product development
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
20
The journal of business & industrial marketing
10
SpringerLink / Bücher
9
International journal of innovation management
6
Gabler Edition Wissenschaft
5
Betriebswirtschaftslehre für Technologie und Innovation
4
European journal of marketing : EJM
4
IEEE transactions on engineering management : EM
4
International journal of production economics
4
Journal of the Academy of Marketing Science
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Benchmarking : an international journal ; BIJ
3
European journal of marketing
3
Human factors and ergonomics in consumer product design : methods and techniques
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing management : MM
3
Springer eBook Collection / Business and Economics
3
The journal of services marketing
3
Total quality management & business excellence
3
essentials
3
A Productivity Press book
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BestMasters
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British journal of management
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ERIM Report Series Reference
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Economic research
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European journal of innovation management
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European management journal
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Industry and innovation
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International journal of hospitality management
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International journal of innovation and technology management
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of product development : IJPD
2
International journal of production research
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International journal of services technology and management : IJSTM
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Journal of business-to-business marketing
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1
Impact of CRM strategy on relationship commitment and new
product
development
: mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
3
Segmenting for complexity : persuading people to buy what they don't understand
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 332-346
Persistent link: https://www.econbiz.de/10009776272
Saved in:
4
The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance
Thoumrungroje, Amonrat
;
Racela, Olimpia
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009732221
Saved in:
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