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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bohlmann, Jonathan D."
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Bohlmann, Jonathan D.
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
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The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
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2
Demand-side inertia factors and their benefits for innovativeness
Stanko, Michael A.
;
Bohlmann, Jonathan D.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10010209588
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