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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Borgh, Michel van der"
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Borgh, Michel van der
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
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Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
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