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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Aktienmarkt"
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Search: subject:"product development"
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Aktienmarkt
New product development
36
Produktentwicklung
35
Innovation
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7
Markenführung
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Akdeniz, M. Billur
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Luo, Xueming
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Journal of the Academy of Marketing Science
Production and operations management : an international journal of the Production and Operations Management Society
2
Australian journal of management
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Journal of business research : JBR
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Nankai business review international
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Review of quantitative finance and accounting
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ECONIS (ZBW)
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Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng
;
Luo, Xueming
;
Slotegraaf, Rebecca J.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
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2
When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
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