//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Announcement effect"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Announcement effect
New product development
36
Produktentwicklung
35
Innovation
18
Innovation management
11
Innovationsmanagement
11
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Emerging economies
5
Konsumentenverhalten
5
Schwellenländer
5
Beziehungsmarketing
4
Knowledge management
4
New products
4
Relationship marketing
4
Wissensmanagement
4
Brand image
3
Customer integration
3
Dienstleistungsqualität
3
Emerging markets
3
Erfolgsfaktor
3
Industrie
3
Kundenintegration
3
Manufacturing industries
3
Markenimage
3
Market entry
3
Market research
3
Markteintritt
3
Marktforschung
3
Service quality
3
Success factor
3
USA
3
United States
3
Aktienmarkt
2
Ankündigungseffekt
2
Börsenkurs
2
Capital income
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Akdeniz, M. Billur
1
Houston, Mark B.
1
Kirca, Ahmet H.
1
Kovalenko, Larisa
1
Sorescu, Alina
1
Talay, M. Berk
1
Published in...
All
Journal of the Academy of Marketing Science
ERIM report series research in management
2
Journal of business research : JBR
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Nankai business review international
2
Review of quantitative finance and accounting
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Australian journal of management
1
European financial management : the journal of the European Financial Management Association
1
European journal of innovation management : EJIM
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Information economics and policy : IEP
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of production economics
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Neue Perspektiven der marktorientierten Unternehmensführung
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Review of managerial science
1
SSRN eLibrary
1
Springer Gabler Research
1
Stock returns : cyclicity, prediction and economic consequences
1
The journal of business and economic studies
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->