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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
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Brand image
New product development
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Journal of the Academy of Marketing Science
Journal of business research : JBR
10
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of product & brand management
3
European journal of marketing : EJM
2
Journal of marketing
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Advances in International Marketing Ser.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in international marketing
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American journal of business : applying research to practice ; AJB
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Applied Marketing Science /Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Cases on branding strategies and product development : successes and pitfalls
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Cracking the code : leveraging consumer psychology to drive profitability
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Digital disruptive innovation
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Economic research
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European journal of innovation management
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European journal of marketing
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Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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Gaining momentum : managing the diffusion of innovations
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Global journal of business management : GJBM
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Handbook on cross-cultural marketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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IEEE transactions on engineering management : EM
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
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International journal of innovation management
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International journal of internet marketing and advertising : IJIMA
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International journal of product development : IJPD
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
3
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
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