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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Capital income"
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Search: subject:"product development"
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Journal of the Academy of Marketing Science
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Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet
;
Griffith, David A.
;
Yılmaz, Tuba
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
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2
When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
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